Here’s how an animated explainer video is helping its target audience understand what they’re all about: – By highlighting the pain point faced by organizations at the start, the video easily manages to hook the attention of the target audience. – Crisp and engaging visuals provide viewers with a deep insight into how the platform can free them from the everyday headaches of work process creation. – With the help of motion graphics, a smooth and quick demonstration of the functionality of the product is made possible.