The California Raisin Story

Doug Morris  Fresno, CA / Product

At one time, California Raisins made a considerable investment in consumer marketing with their famous “I Heard It Through The Grapevine” claymation campaign but those days are long over. Now the industry is focusing on trade marketing, especially in overseas markets such as China and Japan. This is one of nine videos, produced in conjunction with Blare Media, to promote California Raisins to the world.