I served as Director of Photography on Amazon’s “Coach” campaign, blending the energy of Nike-style athletic commercials with Alexa’s cool, blue-toned Seattle identity. The result was a fast-paced, tech-infused visual language that felt sleek yet personal—emphasizing motion, rhythm, and the drive of self-improvement. Lighting design and camera movement worked together to capture the precision of technology alongside the warmth of human motivation. The balance of kinetic energy and calm tone made the spot feel both aspirational and approachable, echoing the way Alexa fits seamlessly into daily life.

Credits:

Director: Tomasz Werner
Production Company: Duo Video
Director of Photography: Taylor Zann (me)