Project Details

FINAL-EXPENSE.COM “Maw’s Funeral” — 30-Second Western Commercial STYLE: Cinematic live-action Western SETTING: Authentic 1890s–1901 Western ghost town LOOK: Realistic, dramatic, dusty, period-authentic MUSIC: Emotional Western guitar with subtle cinematic tension VOICE: Deep, authentic Western cowboy voices 0:00–0:04 — OPENING VIDEO: Wide establishing shot of an authentic 1901 Western ghost town. Dust blows through the deserted street. Camera slowly moves toward an old frontier church. Cut inside. Four rugged cowboy brothers stand solemnly around an ornate open coffin. Their mother lies peacefully inside, dressed in her finest clothing. Show all 4 standing over mother who is dead in a coffin ON-SCREEN TEXT — REMAINS AT THE BOTTOM OF SCREEN THROUGHOUT THE ENTIRE COMMERCIAL: $2–$3 PER DAY FOR OVER $10,000 | AGES 50–80 | CALL NOW: 209-299-9739 0:05–0:10 — BROTHER #1 VIDEO: Close-up, but not too close, of the first cowboy brother. He looks down at his mother, then toward his brothers. BROTHER #1: “Thank GOD Maw bought her final expense policy. Two dollars a day for over ten thousand dollars!” 0:10–0:13 — BROTHER #2 VIDEO: Cut to the second brother. He looks at his mother and slowly removes his cowboy hat. BROTHER #2: “Ma deserved a proper burial.” 0:13–0:16 — THE BROTHERS VIDEO: Cut across the other three brothers. They solemnly nod in agreement. One places his hand on the coffin. MUSIC: Emotional musical swell. 0:16–0:20 — THE REASON VIDEO: Close-up of the first brother. BROTHER #1: “Thank God she called 2-0-9-2-9-9-9-7-3-9.” VIDEO: Quick cinematic shots of an old-fashioned insurance policy being held in someone’s hands, followed by a subtle transition toward the town outside. VOICEOVER: “Richard helped her get her Final Expense policy.” 0:20–0:30 — RICHARD / CALL TO ACTION (use reference attached image of me, Richard Johnson ) VIDEO: Bright, sunny exterior of the Western town. Richard Johnson stands in the street wearing an authentic, dressy 1890s cowboy suit. He looks directly into the camera. RICHARD — COWBOY ACCENT: “Please call me 2-0-9-2-9-9-9-7-3-9 or visit Final-Expense.com.” ON-SCREEN: Final-Expense.com logo CALL NOW: 209-299-9739 VOICEOVER / RICHARD: “We’ve been helping our clients since 2001.” DISCLAIMER — ON BOTTOM OF SCREEN AND SPOKEN: “Final Expense Insurance rates will vary based on age. This is not a solicitation to purchase life insurance.” FINAL FRAME VIDEO: Richard remains centered in the Western street. Final-Expense.com logo appears prominently. TEXT: FINAL-EXPENSE.COM CALL 209-299-9739 $2–$3 PER DAY FOR OVER $10,000 FOR AGES 50–80 Fade to black. @Image1 @Image2