The aim of “Blending with Ego” is to merge the best practices of two culturally and stylistically different barbering powerhouses to offer a comprehensive learning experience for professional barbers and hairstylists. The series features step-by-step tutorials, focusing on advanced grooming techniques such as precision cutting, texturizing, and modern styling adapted for various hair types and styles.

The visual approach of the series is designed to highlight the technical skills being demonstrated, using close-up shots and slow-motion sequences to give viewers clear and detailed insights into each technique, serving as a bridge between classic and contemporary barbering. With the video format of the series, it also introduced significant operational efficiencies, saving over 40 hours per week that would have otherwise been spent on traditional in-person training.