Eve Alas Moran – Enamórame

Four weeks after release, the video had crossed a million views. We had shot it, cut it and planned the rollout ourselves, so the first month was not luck but a schedule: which platforms first, what went out on which day, where the early attention needed to land. Of everything in our reel, this is the piece that shows what a launch looks like when the crew that made the film is the one carrying it out the door.