AARP: Converge Pre-roll Ad (Director’s Cut)
The goal for this online advertisement was to introduce AARP’s new Converge platform to a national audience. In concert with the AARP marketing stakeholders, our agency partners at Weber Associates had advanced the script to the point where the messaging was honed but the visual execution was still open-ended. Our motion design & animation team stepped in and took the lead on art direction, offering the stakeholders a range of creative executions to choose from.
Creative Director: Francesco Lazzaro
Lead Motion GFX Designer: Bob Cabarcas
Additional Graphic Design: Nick Romanowski
Created at Kinopicz American in 2019
For more info, check out https://kinopicz.com/work/aarp-converge-animated-youtube-ad/