DIY NETWORK ‘LET’S GET DIRTY’ On-Air Campaign Promos
FERNANDO VIQUEZ Los Angeles, CA / Commercial
On-air campaign entitled ‘The Dirtiest Network on Television’ for DIY Network (SCRIPPS NETWORKS) promoting its signature series: Desperate Landscapes, Yard Crashers and Kitchen Crashers. The high-energy ‘Dirtiest’ spots feature each of the shows expert hosts – Jason Cameron (Desperate Landscapes), Matt Blashaw (Yard Crashers) and Alison Victoria (Kitchen Crashers) as together they encounter a house which needs extensive work in landscaping, yard and kitchen. Excited for the challenge, the focus is on them working together to rehab the house, respectively: Jason on the backhoe excavating dirt, Alison hammering the kitchen wall, and Matt drilling rocks in the yard. The spots then shows all three standing in front of the dramatically improved house. The on-air broadcast aired on the DIY NETWORK.
