The team from SBC Advertising approached us with their concept for a Wes Anderson-inspired production: a series of 20 vignettes designed to demo the complete line of Goof Off® household cleaners.

The scripts described a range of household messes, spills and stains, requiring us to design & build a dozen partial-room sets, decorated in the quirky, vintage style of the auteur.

We selected the Angenieux Optimo 25-250mm zoom lens for its warm look & natural vignette. Cheeky editing combined a wide variety of locked-off shots to establish the campaign’s rhythmic identity. A whimsical soundtrack paired with comedic sound design to complete the vision.

Filmed at Kinopicz American’s Studio in 2015

For more info and behind the scenes, check out https://kinopicz.com/work/goof-off/