“It Takes Blood, It Takes Tears” :60TV

Private: Storyboardking  Fresno, CA / Commercial

This is one of a series of four spots created in 2009 to showcase Central California’s new Regional Medical Center in downtown Fresno. By far the biggest challenge in creating the series was getting the hospital’s patients to waive their Health Insurance Portability and Accountability Act protections and allow our photographer access. Production credits go to a number of talented individuals; Jessica Lifland, photographer; Richard Leiter, writer/composer; David Kennedy, editor; and the amazing client support team that made the impossible possible.