Jawa Motorcycles | Legacy Of Perak
Helped launch India’s first factory custom bobber by Jawa Motorcycles called the Jawa Perak. We created strategy and multiple video assets for the launch of this iconic motorcycle. Great motorcycles have great stories embedded in them. Like the #JawaPerak, who’s ancestral lineage harkens back to the 40’s, when the legend of the Perak man spread like wild fire, firing up the resistance across occupied Prague. The spirit of resurgence Perak birthed, also gave rise to a motorcycle unlike any other – the Perak, which paved the highway to Jawa’s post-war success across Europe.