Merz Apothecary and Smallflower Brand Story Video

Brand story for Merz Apothecary, the 147-year-old Chicago apothecary, made for content marketing on its e-commerce site, Smallflower. Many of the products Merz sells are also on Amazon and other retailers, so the film makes the case for buying from a store with a real history. We scouted the shop, spent time with the Merz team and shot on site with our own crew and equipment; the store’s CEO is the voice and the star of the video.