Psoriasin “Fight Back” 30-Second Commercial

30-second spot for Psoriasin, made with the Plan B advertising agency for Alva-Amco. The concept pairs live action with animation: a “psoriasis dragon slayer” defeating the symptom dragons of pain, inflammation and itching. We found one location in Chicago that could play a living room, a bedroom and a rooftop bar with a skyline view, built a realistic flare-up with special effects makeup, and worked with Third Beacon Studios and our illustrator on the animated characters.