XCEL Products

New World Productions  Minneapolis, MN / Corporate

We collaborated with the marketing agency Diedrich RPM to create a series of brand videos for their client XCEL Products, a company that creates printable substrates, silicon edge frames, and custom fixture systems. These brand videos, one long format and one short format version were designed for the use as an introductory overview to XCEL Products. Who they are, what they do, and how well they do it. The intended deployment of these videos will be for presenting to perspective new clients directly, as well as generating further engagement on social media platforms. The process for producing these videos was to integrate a combination of elements including: drone footage, live action footage, voice over narration, a short testimonial from the client, along with graphic supers, and an engaging sound track to delver a highly compelling video that ultimately extends an invitation to come for a tour to see for yourself all that XCEL Products has to offer.