Marqeta Customer Spotlight: Western Union

Gorilla Creative  San Francisco, CA / Customer

Gorilla Creative collaborated with Marqeta to produce a customer spotlight video featuring their customer, Western Union. The goal was to showcase how Marqeta’s technology enables Western Union’s customers to seamlessly access their money across 180 countries. Going beyond the traditional customer testimonial format, the video uses narrative b-roll filmed specifically for this video to put a face and story to the products and ideas being discussed.

We created a customer persona and several key scenes to demonstrate the benefits of Marqeta-enabled products. Production involved filming interviews and b-roll at Western Union’s office in Denver, as well as narrative scenes in the San Francisco Bay Area. Gorilla Creative provided production design, casting, styling, locations, and everything needed for a successful day of filming.

Post production involved assembling a clear and concise story, animating product UIs, color grading, and sound mixing.

The final video, along with shorter versions for social media, showcased how Western Union leverages Marqeta to deliver innovative products and experiences to its customers. The video serves as a powerful testimonial of Marqeta’s impact in the financial access space.