Monarch Home Services – Keep Home Comfortable

Jean-Luc Slagle  Bakersfield, CA / Commercial

Lifestyle TV Commercial for Monarch Home Services. Written and directed by Jean-Luc Slagle.

In the “Keep Home Comfortable” ad campaign, Scope helped turn HeySalty‘s strategy for Monarch Home Services into a realized end-product. HeySalty approached Scope Studios with a clear plan for positioning their client in the Southern-California market and we wrote and produced a series of clean, uplifting, lifestyle commercials.

Here, our goal was to produce a series of spots that would look visually-competitive with national spots, but not feel “over-produced.” We needed the ads to maintain a sense of sincerity for these real-life moments.