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“It Takes Blood, It Takes Tears” :60TV

“It Takes Blood, It Takes Tears” :60TV

Commercial

This is one of a series of four spots created in 2009 to showcase Central California's new Regional Medical Center in downtown Fresno. By far the biggest challenge in creating the series was getting the hospital's patients to waive their Health Insurance Portability and Accountability Act protections and allow our photographer access. Production credits go to a number of talented individuals; Jessica Lifland, photographer; Richard Leiter, writer/composer; David Kennedy, editor; and the amazing client support team that made the impossible… View the Video

Private: Storyboardking Fresno, CA
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“Has speed dating gone to the dogs?” :15TV

“Has speed dating gone to the dogs?” :15TV

Commercial

Choosing the right pet is a lot like choosing the right life partner. Use of metaphor is obvious in this spot. It was a pleasure working with the caring women who work tirelessly to find homes for the dogs and cats at this Fresno area "No Kill Shelter." The cast is drawn from the coolest singles in town and one "hero" for the payoff. This :15 second TV spot is one of two spots I wrote and directed for the… View the Video

Private: Storyboardking Fresno, CA
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