"We originally founded In the Wee hours back in 1997, mostly to promote our incredibly popular, rapid-fire word game Thinking is Drinking®. In fact, our first home served as a place to turn to, late at night, or early in the morning, just to hang out, to explore, and discover. Our very first commercial campaign in 2001 featured kids attempting to apply some rather puzzling facts to their everyday lives, often to humorous effect, for the New Jersey State Aquarium. That television campaign landed us three ADDY’s, including Best of Video for “Breathe”, and we’ve been winning awards for our work ever since. Centered on high creative standards, low overhead, and multifaceted talent, the next iteration of our company went on to produce first-rate narrative projects, collaborating with fresh, up-and-coming talent, as well as compelling ad campaigns for various creative shops across the country, often serving as the entire in-house production department at smaller ad agencies. Projects ranged from a single-day shoot with Ryan Seacrest for Coca-Cola and a trip to Germany to shoot Roger Federer for Wilson to an extraordinary nine-day shoot with a cast of hundreds for Transamerica and a week-long trip from New York to New Bedford,…" Read more about In the Wee hours…
