White Rabbit Productions

White Rabbit Productions

6 Projects
30 Profile Score

Salt Lake City Production Company


White Rabbit Productions is a 2x Emmy-Winning full service video production company providing script-to-screen services that captivate, inspire, and drive action.

We’ve brought compelling stories to life for 35 years and specialize in helping our clients stand out, solving tough problems, and ensuring a seamless collaboration.

Whether it’s filming BTS for Disney in the studio, remote shoots for Dr. Phil, fielding 8 crews simultaneously during the Olympics, shooting a corporate video for Facebook, or crafting local commercials, we’ve done it all.

We are fully licensed and bonded and provide seasoned professional crews with a decade or more of field-tested experience.

Our journey began with Sam Prigg, a producer and cameraman for the local NBC affiliate from 1980 to 1989. Recognizing the potential for a dedicated production house, Sam founded White Rabbit Productions in 1988. His son, Aron Prigg, joined the ranks in 1996 as an audio and computer expert who has also evolved into an accomplished Director of Photography.

Holding down the fort for the last 10 years, Diana Parsons is our Office & Production Manager. She is our point of contact and handles the day-to-day inquiries, scheduling and office logistics. Before life at the Rabbit, Diana was a broadcast producer and Creative Department Manager for the premiere advertising agency in Utah.

Having steered business development and marketing strategies for multiple Grammy, Emmy, and Peabody award-winners, our VP of Business Development, John Lucchetti channels his deep entertainment industry insights to address the ever-changing video landscape.

With a proven track record of over 20 years in the Film and Television industries, Alan Lucchetti is 2x Emmy-Nominated professional who has made a name as a go-to Director of Photography, Shooter, and Editor for some of the most demanding and iconic brands.

While we have the experience of working on high-profile projects in locations like South Africa, China, and Russia, our core focus remains on serving clients in here in Utah and the surrounding states.

Production Companies in Salt Lake City, UT

Video Portfolio (6) view all

Dance of the Detonators - Dy…

White Rabbit Productions developed the concept and produced this corporate video "Dance of the Detonators" for Dyno Nobel to showcase… View the Video

Sundance Film Festival Celeb…

A compilation of celebrities White Rabbit Productions has filmed for Access Hollywood during the Sundance Film Festival in Park City,… View the Video

Mission Unstoppable with Mir…

In this episode of Mission Unstoppable with Miranda Cosgrove shot by White Rabbit Productions, we're going bird watching with wildlife… View the Video

Facebook - Eagle Mountain To…

White Rabbit Productions shot and edited this corporate video tour to showcase Facebook's new data center in Eagle Mountain, Utah.… View the Video

Dr. Phil - He Used Sonar Tec…

Dr. Phil sits down with Amy Hall, who explains how she and her husband, Allen, were blindsided when their 16-year-old… View the Video

Episode 4 Behind-the-Scenes …

All I Want” is all we want on repeat. White Rabbit Productions shot behind-the-scenes of High School Musical: The Musical:… View the Video

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