Are you looking for an effective way to explain your products or services, engage your audience, and increase conversions? Then explainer videos may be just what you need. Explainer videos are short, animated videos that explain complex concepts, products, or services in an easy-to-understand way. Moreover, you can use them even if you’re launching a business on a small budget. In this blog post, we’ll look at the biggest benefits of explainer videos for your business and provide tips on creating your own.

 

No. 1 One of the Biggest Benefits of Explainer Videos for Your Business is That They Lead to a Better Understanding of Your Product or Service

The best part about explainer videos is they help your customers better understand your product or service. Using animation, graphics, and audio, you can explain complex concepts in a way that’s easy to understand. That can help build trust with your audience and ultimately lead to more conversions.

 

No. 2 Increase Engagement

One of the biggest benefits is that explainer videos increase customer engagement. The main reason is that they are entertaining, easy to watch, and hold the viewer’s attention. As a result, they are more likely to be shared and viewed by a larger audience.

 

No. 3 Increase Conversions

When it comes to conversions, explainer videos have been shown to increase them significantly. According to a study by Video Brewery, videos can increase conversions by up to 80%. By explaining your product or service in a way that’s easy to understand, you can give your audience the information they need to make a purchase decision.

 

No. 4 Improve Search Engine Rankings

One of the biggest benefits of explainer videos for your business is that they can improve your search engine rankings. In general, videos are more likely to be shared on social media than other types of content. Thus, they can lead to more backlinks to your website. That can help improve your website’s authority, leading to higher search engine rankings.

 

No. 5 Save Time and Money

Finally, explainer videos can save your business time and money. Specifically, you can create one video to share across different marketing channels. As a result, you can save money on creating new content for each channel. Additionally, because videos are so effective at explaining complex concepts, you can save time by not having to explain them repeatedly to different customers.

 

Tips on How to Create Explainer Videos for Your Business

Now that we’ve discussed some of the benefits of explainer videos let’s look at some tips on creating your own.

 

Keep It Short and Simple

The golden rule is to keep it short and sweet. More precisely, the ideal length for an explainer video is between 60 and 90 seconds. That is because people have short attention spans. Therefore, you want to ensure your video gets your message across quickly. Keep the video simple and concise, and focus on one or two key concepts.

 

Focus on Your Unique Selling Proposition

Your unique selling proposition (USP) makes your product or service stand out from the competition. Ensure your video explains this clearly so your audience understands what makes your product or service unique.

 

Use Engaging Visuals and Audio

Use engaging visuals and audio in your explainer video to engage your audience. Also, use bright colors, animation, and graphics to grab the viewer’s attention. Make sure the audio is clear and easy to understand.

 

Include a Call to Action

Don’t forget to include a call to action at the end of your explainer video. That could be to visit your website, sign up for a free trial, or purchase the product or service. Make sure the call to action is clear and easy to follow.

 

Steps to creating an explainer video

Creating an explainer video can seem like a daunting task, especially if you don’t have any experience in video production. However, you can create an effective explainer video for your business with the right tools and resources. Just follow these steps:

• To start, you must decide on the message you want to convey in your video. Consider the key benefits of your product or service and how you can explain them clearly and concisely.
• Next, you’ll need to create a script for your video. Your script should be short and to the point and focus on the most important aspects of your product or service. Include a call to action at the end of your video.
• Once you have your script, you’ll need to create your visuals. There are many tools available that can help you create engaging graphics and animations for your video. You can also hire a graphic designer or animator to create your visuals.
• Finally, you must record your audio and combine everything into a final video. You can use a tool like Adobe Premiere or iMovie to edit your video and add the final touches.

 

Moving Your Office? Consider an Explainer Video

If you’re planning to move your office, the consultants from Zapt Movers California advise you to create an explainer video. That can be a great way to help your employees understand the move. Specifically, you can use it to explain the reasons behind the move, the new location, and what employees can expect during the move. That can help reduce employee anxiety and stress and ensure a smooth transition.

 

Conclusion

As you can see, there are many benefits of explainer videos for your business. They help you engage your audience and explain your products or services clearly and concisely. You can create an effective explainer video by focusing on the key benefits of your product or service, using engaging visuals and audio, and including a call to action at the end of your video. That, in turn, will drive conversions and improve your search engine rankings.