Creating a storyboard for your small business marketing video is essential to ensure that you’re conveying the right message. It allows you to visualize the entire video before going into production and can be used to help set a budget and timeline. BLARE Media shares some tips on how to create a successful storyboard for your small business marketing video.

Outline Key Points

Before creating your storyboard, you need to outline the key points you want to cover in your video. This will help you determine what scenes need to be included and how long each scene should last. It will also help keep you focused on the main goal of the video while ensuring that all important points are included.

Break Down the Storyboard

Once you have outlined the key points, divide your storyboard into sections based on those points. This will make it easier for you when writing down scene descriptions as each section can focus on one point at a time. It will also make it easier for others involved in the production process such as actors or directors, as they will know exactly what needs to be covered in each scene.

Write the Scenes

Once you have divided up your storyboard into sections based on your key points, start writing down scene descriptions using dialog, action, and visuals. When writing these descriptions, think about how each scene will look visually and use words that convey an emotion or emphasize certain aspects of the scene. This will help bring your storyboard to life.

Choose the Right Visuals

Creating visuals for each section of your storyboard is an important step. It helps bring everything together visually and makes it easier for everyone involved in the production process to understand what is expected from them during filming. Use rough sketches or images found online to create visuals for each section so that everyone understands what needs to be filmed during production.      

Plan Out Your Schedule

When creating a storyboard, it’s important to determine how much time each scene should last. There should be enough time allocated for filming without rushing through any scenes or taking too long on any one particular shot. This ensures that all necessary shots are captured during filming without having too much extra footage, which could lead to unexpected costs.

Utilize a Project Management Platform

Writing a storyboard for video production can be more efficient and enjoyable with the help of a project management platform. This could be the ticket to easily keep track of progress and collaborate with other team members. Documents can be quickly shared and updated, allowing everyone to stay informed throughout the process. Furthermore, communication features ensure that everyone is kept in the loop concerning any changes or modifications as the storyboard evolves. 

Review and Refine

It’s crucial to review the footage and adjust as needed. This will also allow you to tweak the clips if need be to create a cohesive and visually appealing video that stands out from other marketing videos. Hire the services of a company like BLARE Media to ensure polished, professional, and custom results. 

Set a Budget

Setting a budget before going into production is essential. This will give you an idea of how much money needs to be allocated toward different aspects, such as equipment rental fees, actor fees, and editing costs. Take a look at some online resources that will help you make some estimates; not only will this ensure that you have enough money to cover this project, it will also help you save money in the long run because you’ll have a better understanding of what goes into the video production process.

While creating a successful storyboard for a small business marketing video requires preparation, you can stay on track by taking steps like utilizing a project management platform and setting a budget. With the right moves, you can create a quality video for your business that wows your audience.

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