What is corporate video, and how is it different from other types of video?

Posted on: March 28, 2023

What is corporate video, and how is it different from other types of video?

Corporate Video Series - Part 1: What is it?

What is corporate video, and how is it different from other types of video?

Corporate video is a type of video that is specifically created to promote a business or organization, communicate its message, and engage with its audience. It can take many forms, such as promotional videos, explainer videos, corporate event videos, training videos, and more.

The main difference between corporate video and other types of video is its focus on promoting a business or organization. Corporate videos are created with a specific purpose in mind, whether it’s to raise brand awareness, showcase a new product or service, or communicate important information to employees or stakeholders.

In contrast, other types of video may be created purely for entertainment or educational purposes, with no direct connection to a specific business or organization. For example, a documentary film may be created to explore a social issue, or a music video may be produced for a popular song.

Corporate videos are also typically created with a more polished, professional look and feel than other types of video. They often feature high-quality production values, such as professional lighting, sound, and editing, and may be filmed on location at the business or organization’s headquarters or other relevant locations.

Ultimately, the goal of a corporate video is to tell a compelling story about a business or organization, and to engage and connect with its target audience in a meaningful way.

These are just a few examples of the questions that people may have about corporate video. The answers to these questions can vary depending on the specific needs and goals of your business or organization, as well as the expertise of the video production team you work with.

 

 

Who are we?

I’m Travis – the owner of Provid Films – corporate video production company in Minneapolis MN. Our goal is to help busy companies save time and increase efficiency by bringing in additional resources for video creation beyond their in-house capabilities.

Stay tuned for future FAQ posts as part of this Corporate Video Series!

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