The Importance of Videos in Your Digital Marketing Campaign

Posted on: March 29, 2023

The Importance of Videos in Your Digital Marketing Campaign

Every marketer needs to know the importance of videos in digital marketing. Read this post to learn some of the key reasons why videos are so important.

Video is one of the popular content formats these days and it’s easy to see why that’s the case. For one thing, video is an easy-to-digest content format that gives users a break from the oversupply of text content online. 

According to a Wyzowl study, an average person spends 17 hours a week consuming online video content.

Given the popularity of video content, digital marketers need to learn how to use it as a marketing tool. 

According to the same study, 91% of digital marketers know the importance of videos in digital marketing and use them to engage their audience.

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This means that incorporating video into your marketing is the only way to stay competitive while engaging your audience through a content format they enjoy. 

If you’re still not sure about the importance of videos in digital marketing, this article will explore the different ways to use videos to engage your audience and achieve your marketing goals.

Let’s get started!

Why are Videos Important in Digital Marketing?

Wondering what’s the importance of videos in digital marketing?

Well, video is a powerful content format that gives users a real-life version of what’s going on. If a picture is worth a thousand words, then a video must be worth a million to a digital marketer since it makes it easy to explain complex matters and demonstrate value to customers.

Modern consumers have short attention spans and prefer video over other forms of content because it’s easy to digest and entertaining.

When asked how they’d want to learn about a product, 73% of respondents in a Wywozl study said they prefer to watch a short video rather than read a blog post or view an infographic.

As such, marketers who understand the importance of videos in digital marketing focus on creating videos when they want to educate customers about their products. 

Besides consumer preference, the shift towards more videos has also been caused by the ease of video making. Marketers use different video tools such as Movavi Video Editor, and InVideo to create and edit videos for better results. It’s now simpler and more affordable to create marketing videos.

The previously-cited Wyzowl video marketing report found that 41% of digital marketers who used video marketing for the first time did so because it has become simpler to create their own marketing videos.

 41% of digital marketers who used video marketing for the first time

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Even when you don’t have any technical skills, online video editors have made video editing easy and allow you to create amazing videos you can use to promote your brand to customers. With their plug-and-play features, these tools enable you to create amazing marketing videos in just a few clicks.

And what’s the ROI of video marketing?

This is one of the questions marketers ask themselves to understand the importance of videos in digital marketing.

Well, I am happy to share that videos have a huge return on investment when used in digital marketing.

How so?

Check out these stats by Wyzowl.

  • 96% of marketers say video has helped their customers better understand their products.
  • 95% of marketers say they have used video content to increase brand awareness.
  • 91% of marketers say they have used video to increase site traffic.
  • 90% of marketers say video has helped them generate more leads.  
  • 87% of marketers say the videos on the websites have helped them increase dwell time
  • 53% of marketers say videos have helped them reduce their support queries

As you can see, video marketing has a good return on investment, hence the need to learn the importance of videos in digital marketing. And if you combine video marketing with lead generation software, CRM, and other marketing tools, you’ll get even better ROI.

Popular Types of Videos Used in Digital Marketing

Now that you’ve learned the importance of videos in digital marketing, let’s discuss the different types of videos you can use.

Here are some popular types of videos that are used in digital marketing.

  • Social media videos These are the most popular types of videos with 71% of digital marketers using them. These videos are published on social media platforms to help brands connect with their target audience.

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  • Explainer videos – These videos can be used as part of your brand ambassador program where you can have influencers demonstrate how to use your product.
  • Testimonials You can create customer testimonial videos to share the experience of past customers to demonstrate the value of your products and provide social proof.
  • Video ads Brands create promotional video content that’s distributed across different platforms to achieve specific goals. 

Key Reasons to Use Videos in Digital Marketing

Video plays an important role in digital marketing. Marketers use videos to engage, convert, and retain customers for their businesses.

Read on to learn the importance of videos in digital marketing and how you can use it to take your business to the next level.

Informing and Educating

As a marketer, you can use video content to educate your customers about your products. For example, if you sell online courses you can create a video to inform users on how to register for a course on your platform. 

The good thing about video content is that it packs a lot of information and conveys it in an engaging way. While users have to read an article keenly to understand its content, videos are easy to digest because of their visual nature.

This means that it’s easier to learn about a new product through a video than through any other means. This will simplify your onboarding process and greatly enhance your customer acquisition efforts.

Search Engine Optimization

Google loves videos.

Websites with video content perform better on SERP than those without one because videos increase the time dwell time on your website.

This signals to search engines that the site has valuable content and hence deserves a top position on search results.

Staying Competitive

Most businesses have realized the importance of videos in digital marketing and are using them to engage their customers and maximize their reach to attract new customers. As I’ve already mentioned, 91% of marketers use video content for marketing.

To remain competitive and outdo the competition, you need to come up with a solid video marketing strategy that will see you create different types of promotional videos for your business.

Improving Conversions

Do you want to improve the conversion rate of your marketing efforts? 

Then you should understand the importance of videos in digital marketing and use them appropriately in your campaigns.

Customers want to see a product in action before making a purchase, and you can use videos to tell your brand story and showcase all the good things about your product. This will make the purchase decision easier for your customers, thus driving more conversions.

Conclusion

Video is a popular form of content that will greatly enhance your digital marketing efforts. Compared to other content formats, videos are more engaging and easy to digest. 

I hope this article has taught you the importance of videos in digital marketing and that you’re now ready to create more video content for your audience. All the best!

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