Guide to Telling Powerful Brand Stories with Video Marketing
Telling powerful brand stories is not difficult if you know how to do it the right way. Here is everything you need to know!
Behind each brand stands a story. A story is not just about its past but also about its future. A story about success. It outlines the brand’s mission and culture and serves as a way to connect with the audience personally. As a business, it is up to you to tell that story in an interesting and engaging way. It should be like a book, unfolding in front of its readers and keeping them on the edge of their seats right to the last page. There are many different channels for telling a story; one of the most efficient is video content. With that in mind, we want to focus on telling powerful brand stories with video marketing. Let’s learn how to combine the two and create a memorable customer experience.
What is your brand story?
To tell a story about your brand, you first must know what that story is. Think about brand values, mission, and vision for the future. Think about what you are trying to achieve as a brand.
When we look at any business as a whole, we can see it from three different perspectives. The first perspective is from the professional angle. Every business is trying to develop products and services and make a profit. Without that drive, there would be no business and no brand. Also, you need resources to tell your story.
The second perspective is from a caring angle. Each business cares about its customers and wants to help them solve their issues. Without this angle, there would be no profit. Customers will not spend money on your products or services if they do not solve their problems.
The third perspective is from a brand angle. When a business becomes a brand, it goes beyond just making a profit and caring for its customers. A brand has a higher mission – to make the world a better place for everyone.
Telling powerful brand stories with video marketing requires a take on all three angles. You need to create a connection between each perspective and tell it entertainingly and engagingly.
Who is the story for?
As you are creating your brand’s story, ask yourself this important question. Who is the story for? If you tell it to the wrong audience, it will not help you succeed.
We all know that people have preferences. If someone likes reading science fiction books, they might not be interested in a romantic novel. Each story has its audience, and you need to write it with that audience in mind.
If people cannot relate to your brand’s mission and goals, they will not be interested in what you have to offer. That is why it is essential to have a social goal that benefits the entire society. That way, everyone can relate to it.
How to advertise your products and services through your brand’s story?
Let’s get back to the core functionality of every business, which is making a profit. You need funding to keep your business running. Also, you need additional resources to build a brand out of your business. When you are creating the story about your brand, it needs to revolve around the products and services you offer.
However, you want to be subtle about it. You want to highlight your products and services but in a non-intrusive way. The idea is to showcase them as solutions to your customers’ problems. For example, if you are running a moving company in California, and your primary mission is commercial moving, your story should revolve around helping customers in searching for skilled CA movers.
You want to address their issues and help with finding a solution through professional moving services. That is how you can include your product or service in a brand message.
How to make the story interesting and compelling?
Everyone can tell a story. There are millions of books out there. Some are good, and some are bad. But just a small portion gets to be a bestseller. When creating a video to tell your brand’s story, you should only be interested in a bestseller.
One storytelling technique is to showcase your products through the success stories of other customers. This is a very efficient approach that revolves around word-of-mouth advertising. There is no better way of promoting your business than to show how it touches other people and changes their lives.
Your story should be about overcoming challenges. The entire narrative should focus on this goal. That way, you will create content that will resonate with your audience and leave a memorable impression.
How to make the story relevant?
Besides making your story about overcoming challenges, you must also make it relevant for today. It should be a story about the current time but also a story that reflects on the future.
It is crucial to be informed about the industry’s current trends and most recent events. It would be best if you found a way to connect your story with the current happenings in the world. The reason why this is so important is so the story can also become shareable. People like sharing videos, and that is the best way to become a part of viral marketing.
Remember to be creative
Just as you are creating your brand story, that is what other brands are doing as well. Use their stories as inspiration to come up with something creative. Do not try to duplicate their work. Be unique.
This is an essential part of not just storytelling but also the video production process. Because that uniqueness is what sets you apart from the rest, that is what your customers will cherish the most.
Telling powerful brand stories made simple!
To summarize, you should build your story so it:
- Tells your brand’s mission by overcoming challenges
- Relates to the current time, and it shows a vision of the future
- Showcases your products and services through customer success stories
These three elements are necessary for telling powerful brand stories with video marketing. Just remember who your audience is, and you will be able to tell a compelling story that will resonate with your audience for a long time.